Marketing and Communications Manager, Europe

Marketing and Communications Manager, Europe

Contract Term: Permanent
Location: Amsterdam
Closing date: 27th June 2021
Salary: Commensurate with experience 

About the role:

We are looking for a passionate and motivated individual to join the Carbon Trust Europe team as a Marketing and Communications Manager. You will work with colleagues across the Carbon Trust business units to create the relevant marketing strategy and communication plan for our European business, to support the organisational growth objectives. 

You will also work with the Global Marketing Manager and Business Developments leads to deliver tailored, localised marketing campaigns in line with the global brand strategy and vision to grow awareness and relevance of the Carbon Trust brand in Europe, in line with business objectives.

You will ensure that you are appropriately using different marketing channels, including events, conferences, workshops to promote Carbon Trust’s propositions with relevant market and sector segmentation as well as support a continuously rolling pipeline in support of business development from end to end.

About us

The Carbon Trust's mission is to accelerate the move to a sustainable, low carbon economy. We are independent experts on carbon reduction and resource efficiency, who reinvest surpluses from group commercial activities into our mission.
The Carbon Trust provides innovative advice to governments and businesses around the world to support the global transition to a low carbon economy. We work closely with decision makers and implementers in key institutions in the UK and across multiple emerging and developing countries on low-carbon finance, programmes, policy and technology.

Main duties and responsibilities:

• Understand market dynamics and needs and feed local needs and insights into market research plans 
• Support Business Development leads in delivery of European business development strategy and execute localised plans based on any additional market needs to enhance the overall Carbon Trust brand in Europe
• Adapt global assets and develop any additional tailor-made branding and communication materials for Carbon Trust work in Europe, working in collaboration with international colleagues
• Maintain and enhance effectiveness of company communication channels including press relations, website, in line with local needs and trends
• Develop and implement a comprehensive communications strategy to raise the visibility of Carbon Trust and increase the impact of our work. This would include the right mix across communications channels, relevant events and leveraging issues of public interest to reach out to multiple influential audiences, with compelling stories and messages drawn from our work that contributes to the zero-carbon future; doing so in partnership with the global team in London
• Develop communications materials for Carbon Trust’s projects including but not limited to, website content, factsheets, newsletter, and case studies, press releases, that show the breadth of the Carbon Trust’s work and support new client acquisition.
• Provide suggestions/talking points and media training; provide editorial support to original articles related to Carbon Trust services.

Key skills we are looking for:

• Clear contribution to raising awareness and consideration of the Carbon Trust, its services and their reputation to businesses and organisations in a cost-effective manner across mainland Europe
• Meeting agreed business development targets – e.g. lead generation, conversion
• Meeting agreed revenue targets through providing strong opportunities for the business 
• Meeting agreed ROI targets
• Managing activities in line with the agreed business plan and within agreed annual budgets
• Experience and expertise of defining and planning creative marketing strategies, ideally in a B2B setting
• Clear evidence of delivering marketing activity to target and on time in more than one mainland European country
• Evidence of flexible thinking and delivery of multiple projects at the same time
• Competent across a number of marketing disciplines e.g. digital, social, PR and content marketing 
• Fluency in English as well as at least one of Dutch, French, German or Spanish
• Ability to demonstrate and communicate a natural fit and clear alignment with the goals of the Carbon Trust
• Completes own role independently or with minimal supervision

Qualifications and experience:

• Integrated marketing and communications experience in a B2B environment working across a range of customer groups in more than one European country
• Good skills and experience in digital, social and content marketing in mainland European markets
• Experience of planning and implementing marketing projects
• Experience of delivering campaigns on time and to budget 
• Educated to degree level minimum or equivalent
• Marketing or business qualifications desirable
• Experience of working with directors and stakeholders
• Strong alignment with the values of the Carbon Trust and a clear interest in sustainability

Salary & Benefits:

We offer a competitive salary and a performance based bonus. Our hours are 37.5 per week with 25 days paid holiday plus bank holidays and a generous pension scheme.

A GVB annual ‘I travel Business Card’ will be provided.

Joining the Carbon Trust provides an opportunity to work alongside some of the leading practitioners in the low carbon arena so if you are excited by this opportunity and would like to join us please click the apply button to visit our application page and submit your CV and a cover letter.

We are an equal opportunities employer, value diversity in our workforce and make our decisions based on your skills and experience. We can only accept applications from those who can prove their eligibility to work in the Netherlands. No agencies or publications.

Please be aware that due to the current situation surrounding Covid-19, interviewing and onboarding processes may take place via video conferencing.


Closing Date:

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